Nike presents its latest
physical experience with the launch of a new concept titled NikeLab. The unique
brick & mortar retail presence will combine with distinct digital components
to truly reshape the Nike experience through select cities across the world on
June 12. Woven through the concept is an inherent interest in connecting the
consumer with the vivid and important storytelling that features within much of
Nike’s product.
Discovery and interactivity is the ultimate goal as it looks to pair curated
collections with innovative product and classic Nike styles. Designers like Jun
Takahashi of UNDERCOVER will also play a part in having their works available at
NikeLab. Another important element of NikeLab offerings is a high consideration
towards environmental impact. Carrying a reduced carbon footprint will go
hand-in-hand with the latest in performance developments. The first cities to
roll out the NikeLab concept include New York, London, Paris, Milan, Shanghai,
Hong Kong and digitally through Nike.com/NikeLab.
No comments:
Post a Comment